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Gladwell sets out to explore the trigger element that causes something or someone to become profoundly well known, famous, or popular in our society. He attempts to illustrate how the smallest deed or action can make a tremendous impact on society. For instance, after reading his book, many readers took up his challenge to formulate proposals that would some how change or impact the lives of ordinary citizens. In one example, a US library decided to make a professional sign to attract the public into the library since the building happen to be located in a poor neighbourhood.
I thought Gladwell's book produced a very good read for anyone interested in marketing and psychology. There are several cases in his book where I was able to draw parallels with his examples from basic psychological concepts and terms learnt by me while I was a first year post-secondary student taking psychology 100 to fullfill my breadth requirements.
His scientific and persistent method of evidence to support his thesis is interesting, but a little difficult to follow at times. Nevertheless, I really enjoyed his adaptation of stories into his overall theme.